Branding Strategies - Project 1A
Branding Strategies
Project 1A: Presentation
INSTRUCTIONS
Project 1A: 10%The Brief
Presentation
Duration of Assignment
Week 1 – 2
Deadline
Week 2
Description
You are to research and analyze a well-established cause/campaign/event branding as a case study. Identify the brand strategy supported with its brand identity (Naming, logo, slogan, brand story, brand message, big idea, promotional videos, website, applications, etc.). Additionally, you are to explain its brand experience with a customer journey map.
The presentation must be easy to understand, clean, clear and concise. Presentation will be organised individually.
Cause/Campaign/Event Branding, Brand Identity & Brand Experience
Customer journey map is a diagram or several diagrams that depict the stages customers go through when interacting with a brand, from assessing information/buying merchandise online to supporting/giving feedback to the brand on social media.
Building a brand identity is a multi-disciplinary, strategic effort; every element needs to support the overall message and business goals.
Requirements / Submission
15 minutes presentation with a compilation of research results & case studies.
Objective
To create an understanding of brand strategy, brand identity & brand experience.
PROJECT 1A
Research
Presentation
Presentation
FEEDBACK
The information is well-presented and interesting. Because the study was quite thorough and in-depth, a clear picture of the event and how every element came together to form the experience could be seen. The fact that was picked out regarding the demographics of the event was also interesting.
REFLECTION
Experience
Doing this assignment reminded me of the first project that we did for Branding Corporate Identity, which was why I didn't find it that hard. The most challenging part of this project was definitely creating the customer journey map, because I had to imagine the entire festival experience based on only write-ups about the event.
Observation
I noticed that speaking without looking at my slides gave me more freedom and confidence when I was presenting. It also felt more comfortable for me because I could simply say the things that came to mind.
Findings
When it comes to branding an event, cause or campaign, it's imperative to look at the big picture. Not only is it important to have a strong visual identity, but a sound and well thought-out marketing strategy is also needed as well. Every part of the branding strategy must work together in order to create a memorable experience for the consumers.
Doing this assignment reminded me of the first project that we did for Branding Corporate Identity, which was why I didn't find it that hard. The most challenging part of this project was definitely creating the customer journey map, because I had to imagine the entire festival experience based on only write-ups about the event.
Observation
I noticed that speaking without looking at my slides gave me more freedom and confidence when I was presenting. It also felt more comfortable for me because I could simply say the things that came to mind.
Findings
When it comes to branding an event, cause or campaign, it's imperative to look at the big picture. Not only is it important to have a strong visual identity, but a sound and well thought-out marketing strategy is also needed as well. Every part of the branding strategy must work together in order to create a memorable experience for the consumers.
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