Branding Strategies - Project 2B
Seoh Yi Zhen (0328497)
Branding Strategies
Project 2B: Purpose, Positioning & Personality
Branding Strategies
Project 2B: Purpose, Positioning & Personality
INSTRUCTIONS
Project 2B: 15%
The Brief
Purpose, Positioning & Personality
Duration of Assignment
Week 1 – 5
Deadline
Week 5
Description
You are required to articulate the brand strategy by writing a creative brief. Additionally, produce a set of mood board that illustrates your brand identity.
Creative Brief
Brand name
Tagline
Brand story
Brand message
Big idea
Mood Boards (Images & Description)
The ideal brand image
Colour palettes
Typography
Visual style
* Please add more boards if needed.
An effective strategy will maximize the image and value of a brand.
Requirements / Submission
15 minutes presentation with a compilation of creative brief and mood boards
Objective
To practice how to present an effective strategy to promote a brand
PROJECT 2B
Presentation
Updated (After Feedback)
Observation
I noticed that having a clear idea from the previous project itself is very important. Each project is connected and they essentially build upon one another, so establishing a firm position is imperative to help you through each part.
Findings
There is a lot of research involved in forming a solid brand strategy. Not only do you need a sound understanding of your chosen subject, but you also need to consider various angles and ideas in order to form the best strategy. Each element of the strategy must relate to each other as well, otherwise the entire plan might fall apart because of the various holes.
FEEDBACK
The intended strategy can be seen clearly through the slides. It's good how the information from the previous project was connected and used to form the brand story. The only thing that could be improved is the number of visuals for the ideal brand image and visual style.
REFLECTION
Experience
This project was relatively easy as most of the information was simply gathered and synthesized from the previous project. The only challenging part was probably putting my foot down on the visual style because I'm quite indecisive and prefer to take my time thinking before making a decision.
Observation
I noticed that having a clear idea from the previous project itself is very important. Each project is connected and they essentially build upon one another, so establishing a firm position is imperative to help you through each part.
Findings
There is a lot of research involved in forming a solid brand strategy. Not only do you need a sound understanding of your chosen subject, but you also need to consider various angles and ideas in order to form the best strategy. Each element of the strategy must relate to each other as well, otherwise the entire plan might fall apart because of the various holes.
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