Entertainment Design - Week 8
26/2/19 & 28/2/19 (Week 8)
Seoh Yi Zhen (0328497)
Entertainment Design
Assignment 2 Progression
Seoh Yi Zhen (0328497)
Entertainment Design
Assignment 2 Progression
PRESENTATION
Presentation 4 (28/2/19)
Notable Brand Activation case studies analysis. Produce a case study on your selected Brand Activation designs and explain why is it the best you have seen.
Research
Presentation Slides
Feedback
Good art direction. The slides look clean and on par with the industry's standards. The only part that could've been improved was the statistics, as we should highlight the numbers and figures rather than placing visuals that are irrelevant to the content. As for the content, we should add the timeline before the start of each category so that audiences can follow along better. Overall, good job with the presentation.
Good art direction. The slides look clean and on par with the industry's standards. The only part that could've been improved was the statistics, as we should highlight the numbers and figures rather than placing visuals that are irrelevant to the content. As for the content, we should add the timeline before the start of each category so that audiences can follow along better. Overall, good job with the presentation.
ASSIGNMENT 2
Last week, my group had already brainstormed some ideas for our brand activation. However, we didn't really organize it into a timeline, so it was just a bunch of random ideas with no proper plan. Because of that, we tried to come up with a campaign timeline to give us a better idea of what to do.
When we showed it to Mr Mike, he mentioned that the timeline seemed fine, but was lacking in detail. For instance, 'Ads' - what ads? Social Media? Which type? How frequent for how long? Based on his feedback, we got together, filled in the necessary information and finally got our second draft approved.
Then, we made changes to our previous wireframe sketches in order to accommodate the additional information we need for our campaign, such as the announcement of the lucky draw competition and the event countdown.
 |
| Fig. 1.1: Campaign timeline (first draft). |
When we showed it to Mr Mike, he mentioned that the timeline seemed fine, but was lacking in detail. For instance, 'Ads' - what ads? Social Media? Which type? How frequent for how long? Based on his feedback, we got together, filled in the necessary information and finally got our second draft approved.
 |
| Fig. 1.2: Campaign timeline (finalized). |
Then, we made changes to our previous wireframe sketches in order to accommodate the additional information we need for our campaign, such as the announcement of the lucky draw competition and the event countdown.
 |
| Fig. 1.3: Wireframe (finalized). |
REFLECTION
Experience
Compared to last week, this week's progress was especially slow. I'm not exactly sure why we couldn't manage to get things done faster, but I'm starting to get kind of worried about our final submission. As a group, I think we really need to come together and get the work done, otherwise it'll be impossible for us to submit anything at all next Friday.
Observation
I noticed that my group tends to take things a little too lightly when it comes to work. I guess it's because we like to procrastinate, so we only get things done at the very last minute. Or maybe it's because we have the assumption that we'll somehow be able to finish our work in time. Either way, it's not exactly the healthiest work ethic, and I foresee many sleepless nights in the week to come.
Findings
When working in a group, good communication between every member is extremely important. Without it, the entire group might not be able to accomplish certain tasks due to misunderstandings. Besides that, it is also important to be a willing team-player and be proactive in giving suggestions or doing work.
Comments
Post a Comment