Branding Corporate Identity - Project 1B

Seoh Yi Zhen (0328497)
Branding Corporate Identity
Project 1B: Scrapbook

---

INSTRUCTIONS

Project 1B: 10%

The Brief
Scrapbook

Duration of Assignment
Week 1 – 6

Deadline
Week 6

Description
You are to collect 20 logos (the more the merrier) weekly (flyers, price tags, labels, packaging, etc. Logo is everywhere!) There will be an open discussion on why you love (or hate) it. Study how the graphic elements, typography, colours build the brand identity and accompany each logo with a short write up.

Requirements / Submission
A4 Scrapbook.

Objective
To gain knowledge on how a logo is developed.

---

PROJECT 1B

10 Best Logos

Fig. 1.1: Whittaker's.

Fig. 1.2: UNIQLO.

Fig. 1.3: SkyWorld.

Fig. 1.4: Braun Büffel.

Fig. 1.5: Citibank.

Fig. 1.6: Setia Haruman Properties.

Fig. 1.7: Singapore Airlines.

Fig. 1.8: Nice & Natural.

Fig. 1.9: Tenaga Nasional.

Fig. 1.10: Nestlé.

---

FEEDBACK

Week 2

Even though it's considered extra work, it's good that the background of each brand was researched upon before analyzing the logos.

Week 3

Consistent work with the scrapbook.

Week 4

Again, consistent work in analyzing the logos.

Week 5

Scrapbook was not checked as Miss Lilian trusted that the work was up-to-date.

---

REFLECTION

Experience

This project was quite tedious for me, not so much of collecting the logos, but rather analyzing them. I wanted to fully understand each brand in order to analyze the logos properly, and because of that I spent a lot of time just reading up on the brands. Although it did help me in analyzing the logos, it still took up more time than I thought it would.

Observation

I'm the kind of person who always does extra work even though it's not called for sometimes. It's not necessarily a bad thing, but I do need to be careful not to overwork myself otherwise I might actually burn out. I also noticed that when it comes to branding, a lot of times the best logos are the simplest in nature.

Findings

It's always better to have a simple but effective visual, than try to fit too many things in one logo. Although it is important for a logo to look good, it's more important that the logo is able to represent the brand and its brand ideals well. I found that it doesn't matter how clean and polished a logo looks if it cannot communicate the brand ideals to the target audience.