Branding Corporate Identity - Project 2
Seoh Yi Zhen (0328497)
Branding Corporate Identity
Project 2: Logo Sketches
INSTRUCTIONS
Project 2: 20%
The Brief
Logo sketches
Duration of Assignment
Week 1 – 6
Deadline
Week 6
Description
Based on your brand names, you are to develop a minimum of 20 logo sketches (the more the merrier) weekly. The sketches must be clean, clear and concise.
Rules for the ideation & sketching process
- Off your laptop.
- Weird, wild, wacky and off the wall ideas are welcome.
- Negativity is not welcome.
- Build on ideas. Don't shoot them down.
- All ideas are welcome and respected.
- Do not censor yourself. Just say it.
- No interruptions from outside allowed (That includes cell phones).
- Take a short break every hour.
Requirements / Submission
A4 blank paper & paper with grid
Objective
To gain knowledge on how a logo is developed & crafted.
PROJECT 2
10 Best Logo Sketches
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| Fig. 1.1: Logo sketch (1). |
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| Fig. 1.2: Logo sketch (2). |
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| Fig. 1.3: Logo sketch (3). |
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| Fig. 1.4: Logo sketch (4). |
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| Fig. 1.5: Logo sketch (5). |
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| Fig. 1.6: Logo sketch (6). |
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| Fig. 1.7: Logo sketch (7). |
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| Fig. 1.8: Logo sketch (8). |
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| Fig. 1.9: Logo sketch (9). |
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| Fig. 1.10: Logo sketch (10). |
FEEDBACK
Week 2
Because there is no clear direction for the brand, the logo sketches are all over the place. There are too many styles right now, so just focus on exploring the two strongest ones, that is the minimalist style and the traditional Japanese style.
Week 3
The chopsticks over the bowl is much better compared to the previous week's sketch because this one looks like a rising sun. One of the kanji characters has an interesting form so try to develop that further.
Week 4
Too much effort was put into trying to perfect the kanji character that the original purpose of the logo is lost. Because there is no English name beside the symbol, people who don't know Chinese or Japanese will not understand the logo. Try out some with the brand name added somewhere, and go back to exploring the minimalist style.
Week 5
The circle with the sashimi texture is spot on. Experiment with the sashimi-bowl idea again with the sashimi pattern placed differently. The fish is also quite interesting but unsure if it suits the overall brand image.
Week 6
The positioning of the brand is so strong that now some of the logos don't seem to fit the brand identity. Digitize the logos with the organic lines, but streamline the design for a more precise look. Instead of using negative space to form the sashimi texture, try using positive space instead.
REFLECTION
Experience
The hardest part of this assignment was probably coming up with ideas for the sketches. It was challenging to think of new ideas every week, but at the same time it was interesting to see how much a single idea could grow and develop. Overall, I liked how this assignment gave us space to express our creativity in designing a logo.
Observation
I noticed that whenever I forget my brand ideals, my sketches would start to go all over the place. I had to constantly remind myself what my brand was and how the logo was a visual representation of my brand. Towards the end of the project, I could observe that my sketches became more focused because I had a clearer idea of how I wanted to position my brand.
Findings
I think I already said this in the reflection of the previous project, but this project further solidified my finding: it doesn't matter how good a logo looks if it doesn't reflect the brand ideals well. I also found that when sketching, I shouldn't dismiss any ideas that I have because sometimes the weirdest ideas could be the ones that work best. Mistakes are also important because without them, growth as a designer would not be possible.
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