AP&P - Final Compilation and Reflection

Seoh Yi Zhen (0328497)
Advertising Principles & Practice
Final Compilation and Reflection

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INSTRUCTIONS

Exercises

Project 1 - Insight

Project 2 - Media Mix/Strategy

Final Project - Advertising Campaign (Part 2): Art Direction

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SUBMISSIONS

Exercises

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Project 1 - Insight

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Project 2 - Media Mix/Strategy

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Final Project - Advertising Campaign (Part 2): Art Direction

Visuals

Fig. 1.1: Visual 1.

Fig. 1.2: Visual 2.

Fig. 1.3: Visual 3.

Fig. 1.4: Visual 4.

Fig. 1.5: Visual 5.

Social Media

Fig. 1.6: Facebook.

Fig. 1.7: Instagram.

Fig. 1.8: Twitter.

Fig. 1.9: Simulation on Facebook.

Fig. 1.10: Simulation on Instagram.

Fig. 1.11: Simulation on Twitter.

Native Ads

Fig. 1.12: Simulation on cilisos.my.

Fig. 1.13: Simulation on cilisos.my.

Overlay Ads

Fig. 1.14: Overlay ads.

Fig. 1.15: Simulation on Skype, Wikipedia, Google Drive and Spotify.

Fig. 1.16: Simulation on Google.

GIFs

Fig. 1.17: GIF 1.

Fig. 1.18: GIF 2.

Fig. 1.19: Simulation on Instagram.

Fig. 1.20: Simulation on Instagram.

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REFLECTION

Experience

The first few weeks of this module were the hardest because it felt like there were too many things to complete by each class. That being said, there's a small part of me that was happy to just get most of the work over with as soon as possible. I think that was why I felt more relaxed towards the end of semester. Overall, I quite enjoyed each class, even the lectures, mainly because Mr Vinod was a lot more laid-back compared to Typography in the first semester.

Observation

I realized that throughout this module, I learnt to be more free during the ideation and designing process. Before this, I would sometimes dismiss ideas that I thought wouldn't work without even trying it. I also noticed that I became more independent in the execution process, as I could critique and improve my work on my own without constantly relying on Mr Vinod for feedback.

Findings

I'm pretty sure I've said this before but good advertising is really hard to do. Not only does the idea have to stand out, but the visuals, taglines and body copy must all work together in order to communicate the idea. However, at the end of the day, what makes a good ad is not really how strong the message is or how well it is expressed, but whether the audience remembers it and then does something about it.