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Publishing I - Project 2

Seoh Yi Zhen (0328497)
Publishing I: Print Media
Project 2 - Brochure Design

INSTRUCTIONS

Project 2 (30%)

The Brief
Brochure Design (A3 tri-fold+half fold)

Duration of Assignment
4 Weeks

Deadline
Week 8

Description
You will conceptualise, design and produce a brochure that highlights/displays/promotes the culture or your home country/area/village. This could include but not limited to art, dance, architecture, performance, crafts, special holidays, clothing, rituals, jewellery, etc. The text will be your own but you can utilize written sources or live interviews. I will work with each of you to edit/proof read so that your final brochure will not contain grammatical mistakes.

You will have to display creativity in the execution of visual dynamics with text and page layout. Conceptualize an appropriate setting for the design of the brochure and take information from there to create more design details.

You will tell the story connected to the topic as a brochure A3 tri-fold + half-fold. The brochure must contain a cover, clear sequence of text: titles, text, captions, photo credits, quotations, etc. The execution of this brochure allows the student to format and arrange text that provides clear information and exciting graphics to encourage the reader to learn more about the location. The use of image and type should clearly lead the reader through the brochure.

As you progress, lectures, tutorials and discussions will support your understanding of this design area. It is important that you develop an in-depth understanding of publishing design through analyzing the linear manner a brochure communicates information and ideas to its reader. You will use Adobe InDesign in your execution of the brochure layout. Proficiency in Adobe Illustrator and Adobe Photoshop is a must.

Finally, you shall explore how to digitally publish your brochure online. As this is experimentation in progress, it shall be a learning process done during contact hours with your lecturer. The aim would be to successfully publish the brochure online.

Requirements
The size of the brochure will be A3 (folded) for considerations of economy you should consider bleeds. You may use any colour of your choice, full-colour if necessary, for the communication of the topic. You may be resourceful to acquire visuals from different sources but ensure that you credit these sources accordingly. The work is compiled chronologically in an A3 Folio and documented in the students’ e-portfolio.

Submission
  1. A3 brochure in colour/black and white with attention to an appropriate grid system.
  2. Clear text hierarchy that takes the reader through the brochure
  3. Research and design process filed chronologically, in an A3 folio.
  4. Design report on e-portfolio.
  5. Digital publication of brochure.

Objectives
  1. To develop students’ abilities to produce layout of a good standard: clarity of content, logically moving the reader through the content as it unfolds.
  2. To develop students ability to create a suitable grid system that gives them consistency with flexibility.
  3. To develop students understanding of the relationship between text and image.
  4. To develop students ability to manage a large body of information while prioritizing aesthetics and function.
  5. To develop students discovery of Adobe Creative Suite.

PROJECT 2

Week 7

The topic that I chose for this project is street photography in Kuala Lumpur. During the week, I just focused on writing the text for my brochure.

Week 8

After finalizing my text, I began working on the first side of the brochure. Changes were then made in the second draft based on the comments I received from Miss Sherry, and more fine-tuning was done after printing out a mock-up of the page.

Fig. 1.1: Draft (1).

Fig. 1.2: Draft (2).

Week 9

This week, I focused on designing the other side of the brochure. I tried out many layouts because I wasn't sure which would work best when folded. I also printed some of them out so that I could see how they'd look in actual size.

Fig. 2.1: Draft (3).

Fig. 2.2: Draft (4).

Fig. 2.3: Draft (5).

Fig. 2.4: Draft (6).
Fig. 2.5: Draft (7).

Fig. 2.6: Draft (8).

Fig. 2.7: Draft (9).

After receiving feedback from Miss Sherry, I decided to go with the last page layout for my brochure. I continued to work on it more in order to improve the design.

Fig. 2.8: Draft (10).

Fig. 2.9: Draft (11).

Week 10


Fig. 3.1: Final design (front).

Fig. 3.2: Final design (back).

FEEDBACK

Week 7
Good work with the writing. There are some small errors such as a comma here and there but not to worry. Kuala Lumpur should be written in full instead of using the abbreviation KL because some people might not know what it means.

Week 8
First draft: There are some awkward spaces with the pull quote and on the front cover as well. Try printing it out to see how it would work with the folds.

Second draft: The added line works really well to tie in all the different elements. The margins also look much better compared to the first one.

Week 9
The designs that were mocked up all have good elements of their own. Perhaps the photo of the children wouldn't suit the brochure as much because the front side only features photos of older men. It's good that the designs weren't all filled up with text but there was enough white space in each. The layout with the portrait photo is interesting because of the vertical lines it creates.

REFLECTION

Experience
Honestly, the hardest part of this project for me wasn't designing the layout; it was printing it out and folding it. I think I printed the final design about 7 times as there were issues with the ink cracking at the folds and the choice of paper. Initially, I wanted to use a thicker paper for my brochure but it wouldn't lay flat, so I had to choose a thinner paper instead. There were also some parts that didn't align right due to the thickness of the folds. That being said, I did enjoy designing the brochure. I liked the challenge of laying out the back side of the brochure because there was just so much space to work with.

Observation
Printing out my designs really helped a lot because there are small details you can only see when it's in actual size. Mocking the brochure up also gave me a better understanding of the layout and the order in which the information should be presented.

Findings
Designing a brochure is not easy. It involves a lot of consideration for margins and folds, and how the information is presented when the reader unfolds the brochure. I also found that sometimes it's okay to be simple. Rather than flooding a page with information, leaving an appropriate amount of white space is much more visually appealing and easier on the eyes.
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