Entertainment Design - Week 9

5/3/19 & 7/3/19 (Week 9)
Seoh Yi Zhen (0328497)
Entertainment Design
Assignment 2 Progression & Submission

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ASSIGNMENT 2A

After confirming our timeline and making some changes to our wireframe last week, we finally began working on Project 2A and 2B. For my group, I offered to design the microsite as most of my group members were still trying to finish up the first project.

Fig. 1.1: Finalized wireframe.

Before getting started on the microsite, I first had to create the necessary visuals in Adobe Photoshop. Most of the visuals that we used were adapted from Chloe's album launch poster. After that was done, I then moved to Adobe Illustrator to design the actual microsite mockup.

Fig. 1.2: Creating the header image in Photoshop.

Fig. 1.3: Designing the microsite in Illustrator.

Fig. 1.4: First draft.

When I showed Mr Mike our progress for the microsite, he said that the design looked convincing. However, my group members pointed out certain things that needed to be changed. For example, the image used for "Experience" should feature a girl as Wildflower is actually a girl band. We also had to include the announcement for the lucky draw competition in the microsite. Based on all this feedback, I made the necessary changes to the design. 

Fig. 1.5: Finalized microsite.

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ASSIGNMENT 2B

For this project, I was in charge of creating the posters for our first and second set of ads, as well as the teaser. To keep the designs consistent, we decided to use the Wildflower logo and the two faces as our main visuals.

Fig. 2.1: Progress in Illustrator.

When I was designing the ads, I decided to make the second set of ads more location-specific, so that audiences will be able to know that the artist is performing in that particular town itself. It also builds up more hype and makes the event more "real" to the fans in that town.

Fig. 2.2: Finalized posters (from left: teaser, first ad, second ad).

Besides the posters, I also designed the announcement for the social media competition and the banner for our transit ad.

Fig. 2.3: Competition announcement.

Fig. 2.4: Transit ad banner.

After these ads were completed, I mocked them up in Photoshop so that it's easier to visualize how they'd look in real-life settings as well as on social media platforms.

Fig. 2.5: Progress in Photoshop.

For our on-ground activation, my group decided to do a press conference held at a shopping mall. We came up with some sketches based on the activities we planned to have at the event.

Fig. 2.6: Reference.

Fig. 2.7: Top view.

Fig. 2.8: Back view.

Fig. 2.9: Front view.

Fig. 2.10: Stage design.

Fig. 2.11: Merch booth design.

Based on the sketches, we created our on-ground activation event space in SketchUp and then mocked it up in Photoshop. Details like the stage backdrop and event banners were added on later. As seen in the finished mockup, the event space was kept quite simple because we wanted the fans to be able to view the stage from any part of the mall without much obstruction. Barriers were also added for security purposes, in order to protect the artist from a tidal wave of fans.

Fig. 2.12: Model built in SketchUp.

Fig. 2.13: Press conference mockup.

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FINAL SUBMISSION

Timeline

Fig. 3.1: Campaign timeline.

Microsite

Fig. 3.2: Finalized microsite.

Official Social Media Pages

Fig. 3.3: Official Facebook page.

Fig. 3.4: Official Instagram page.

Fig. 3.5: Official Twitter page.

Fig. 3.6: Official Youtube channel.

Stage 1: Teaser

Fig. 3.7: Teaser poster.

Fig. 3.8: Mockups of social media teaser.

Stage 2: First Set of Ads

Fig. 3.9: First ad poster.

Fig. 3.10: Mockups of social media ad.

Fig. 3.11: Billboard ad mockup (1).

Fig. 3.12: Billboard ad mockup (2).

Stage 3: Competition Announcement

Fig. 3.13: Competition announcement banner.

Fig. 3.14: Mockups of social media announcement.

Stage 4: Second Set of Ads

Fig. 3.15: Second ad poster.

Fig. 3.16: Guerrilla ad mockup (1).

Fig. 3.17: Guerrilla ad mockup (2)

Fig. 3.18: Sound truck mockup.

Stage 6: Countdown

Fig. 3.19: Social media countdown.

Stage 7: Press Conference

Fig. 3.20: Press conference mockup.

Merchandise

Fig. 3.21: Hoodie.

Fig. 3.22: T-shirt.

Fig. 3.23: Flag.

Fig. 3.24: Button badge (1).

Fig. 3.25: Button badge (2).

Fig. 3.26: Cap (1).

Fig. 3.27: Cap (2).

Fig. 3.28: Tote bag (1).

Fig. 3.29: Tote bag (2).

Fig. 3.30: Physical album.

Design Proposal

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REFLECTION

Experience

Throughout this entire semester, I felt like I was pushed to do certain things that I wouldn't usually do. For example, digital painting for my first project, and planning an entire brand activation campaign from scratch. As I never really paid much attention to the entertainment industry, I had to do more research and self-learning in order to keep up with the rest of my classmates. Overall, although it was quite challenging, I was able to learn a lot from this module. 

Observation

As the deadline drew closer and closer, I noticed that was working faster than I ever did before. I guess this is what happens when you push things off to the very last minute. Besides that, I also observed that having a concrete plan made the entire work process a lot smoother, because we already knew exactly what we needed to do.

Findings

As I was working with my group, I found that everyone had a different working pace from each other: some were faster than others, and some were slower. Because of that, I learnt that it's important to respect everyone's work process, and try to help each other out whenever someone has difficulties doing something. I think I mentioned this before, but good communication is also extremely important when working as a group in order to accomplish tasks more efficiently.